Content is King for Innovative Websites, eCityofStyle.com and eCityofTravel.com
In a world of dot-com dot-GONE's, the eCity family of sites has been one of the most captivating stops on the web since its inception in March 2000. eCityofStyle.com and eCityofTravel.com are well established as the premier online destinations for fashion-conscious consumers and discerning travelers alike. eCityofStyle.com informs readers about the latest fashion and design trends in a user-friendly format that is organized in easy-to-navigate sections such as Her, Him, Home, Life, Auto and Xtra (a special feature & celebrity-driven events section). Each issue a Style Feature is presented as well. eCityofTravel was the first independent website to provide links from major airline sites, and today it provides savvy travelers with fabulous travel ideas as well as information about the hottest and most luxurious destinations. eCityofTravel's Getaway Sweepstakes, which include key marketing partners, have generated over one million entrants while conveying marketing messages for airlines, car rental companies and destinations. The focus of eCityofTravel is on luxury & style travel and it is designed to engage readers without being exclusive, and to entice travel--both luxury and economy.
“We chose to focus the company on strong editorial values with two unique products that readers are universally drawn to: Luxury and Travel,” states Ken Panton, eCityofStyle/Travel/Autos President who Co-founded the sites with VP David Lewis Taylor & VP & Design Director Ayman Shairzay. “We knew that launching these sites concurrently would capture a critical moment on the dotcom landscape: aspirational luxury in travel and style. Our use of professional, original photography to capture these segments has also clearly differentiated us and added an edge of integrity to our sites which you don't see elsewhere. Our philosophy is that each site should be the first stop for readers on the web, or a valued source for review, information and, most importantly, a trusted guide. Our pages are full of additional links that the reader can click for more information on the featured topics, destinations, hotels, products and automobiles.”
eCityofStyle.com, which provides readers with concise, fast-paced, and original editorial, is the ultimate online source for an insider's look into the world of style. eCityofStyle.com regularly features information about daring upstarts, luxury providers and prestigious visionaries such as Bill Blass, Coach, Chanel, Replay, Dolce & Gabbana, John Varvatos, Louis Vuitton, Marquis Jet Partners, Jaguar, Mercedes Benz, Ralph Rucci and Zac Posen.
eCityofTravel.com is a sophisticated online travel magazine that provides readers with objective and insightful discovery of the world's best airlines, hotels, resorts and spas. The site is home to several online travel guides focusing on luxurious destinations such as Florida, Hawaii, Jamaica, Mexico, and it includes a Travel America feature. The site also presents an exclusive look at some of the world's best luxury brand properties such as the Four Seasons, Loews Hotels, Sofitel, The Ritz-Carlton, and it spotlights information about the world's finest airlines such as Air Jamaica, Delta Air Lines, Virgin Atlantic, and South African Airways. eCityofTravel.com works closely with Avis, Red Carnation Hotels, Marriott, Spirit Airlines, Pleasant Holidays and other prominent travel partners to make the site the preferred source for both business and leisure travelers.
With features that cover a broad range of products, services and destinations, eCityofStyle, eCityofTravel & soon eCityofAutos, have a unique appeal based upon innovative editorial decisions. “We've gone the distance from Christmas lists of must-have's for millionaires, to simpler ideas like skincare products and fashion accessories,” said Mr. Panton. “Our content runs the gamut of the lifestyle our readers live and those they dream about. We have to keep up, we've had to be innovators. Our Top Ten Hotels annual feature and the Auto Style Awards exemplify our mindset: that luxury is lifestyle, for those who have it and for those who aspire to it.” The annual Auto Style Awards, which is now considered a prestigious accolade in the automobile industry, recognizes five stylish luxury cars from the current model year. “We look forward to the premier this fall of our new site eCityofAutos.com and the announcing of the 2006 Auto Style Awards this year, with past winners including Bentley, Cadillac, Range Rover, Ford, Mercedes, Porsche and we think our readers will be inspired by next year's choices.”
eCityofStyle.com / eCityofTravel.com